McKinsey: 2/3 of Companies Betting Heavily on Digital Business to Drive...
A new study by McKinsey & Company on “Minding your Digital Business” examines the rapid growth in corporate investment on Big Data & Analytics, Digital Marketing & Social Tools, and...
View ArticleHBR: Big Data for B2B May be Overhyped
A recent Harvard Business Review blog post provides a thoughtful analysis of one of the looming issues facing B2B marketers: how to think about Big Data. As the hype builds, marketers are looking...
View ArticleThe Frightening Science of Prediction: How Target & 10 Others Make Money...
If you are planning to go out tonight to play billiards at a bar in Montreal called Sharx, you might want to pay with cash. Predictive analytics from Canadian Tire demonstrated that Sharx customers are...
View ArticlePredictive Analytics Will Transform B2B Sales & Marketing Execution
Consumer marketers have become adept at driving revenue based on predictive analytics. Potential customers are routinely scored on a wide variety of attributes from lifestyle to promotion...
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